How to handle too much information
As a copywriter, I usually ask a client to give me as much information as possible. If I have to write something for them about a product or service, I want to know everything. Of course, that usually...
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7 golden rules of marketing – how to be sure your copy works
So you’ve written an advert, a direct marketing piece, a sales spiel. How good is it? Will it work? These are seven questions to ask before you show it to the client or publish it: 1. Is it on...
View ArticleWrite like a pro: seven top hints for new writers
Experienced professional writers won’t need to read this post. All the advice here will be second nature to them. However, if you’re new to publishing your writing, these simple tips could help you...
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My dog can write better copy than you
My one-year-old Airedale Terrier knows how to get to the point. She’s much better at it than most people I know running businesses, teaching classes, or even some people who write for a living. If she...
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Beware the curse of ‘zombie’ copy: does your writing lack the spark of life?
Does your writing lack the one vital ingredient? Whether you’re writing blogs, advertising copy, a novel or a sales letter, there’s one essential element you must have: without it, your words will fall...
View Article7 surefire ways to write an opening paragraph
So, you’ve written a stunning headline, one that pulls your audience into your copy, eager to find out more. What do you do next? You’ve done the hard part, so it would be a shame to lose them now....
View ArticleHow to write your own sales copy: a 5-step formula
If you’re selling your own products on the web, or promoting affiliate products, then you need to produce compelling sales copy. Ideally, you would hire a professional copywriter to do this for you....
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How to write anything: foot to the pedal, we’re taking a shortcut
Here’s the fastest way to improve your writing, or master any writing style If you want to master a particular writing style, there’s one proven technique said by many to be the fastest and possibly...
View ArticleWhen is a ‘business opportunity’ really just a pyramid scheme in disguise?
A copywriter is someone who writes sales copy. It’s part of marketing and advertising, part of business, and persuading people to part with their money. Like all of business, however, there are good,...
View ArticleThe no.1 biggest mistake people make with their sales pages (and how it can...
There’s hype all over the internet. You’ve probably noticed that already. It’s especially bad when people have something to sell, of course, although sometimes it’s simply people clamouring for...
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