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How to handle too much information

As a copywriter, I usually ask a client to give me as much information as possible. If I have to write something for them about a product or service, I want to know everything. Of course, that usually...

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7 golden rules of marketing – how to be sure your copy works

So you’ve written an advert, a direct marketing piece, a sales spiel. How good is it? Will it work? These are seven questions to ask before you show it to the client or publish it: 1. Is it on...

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Write like a pro: seven top hints for new writers

Experienced professional writers won’t need to read this post. All the advice here will be second nature to them. However, if you’re new to publishing your writing, these simple tips could help you...

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My dog can write better copy than you

My one-year-old Airedale Terrier knows how to get to the point. She’s much better at it than most people I know running businesses, teaching classes, or even some people who write for a living. If she...

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Beware the curse of ‘zombie’ copy: does your writing lack the spark of life?

Does your writing lack the one vital ingredient? Whether you’re writing blogs, advertising copy, a novel or a sales letter, there’s one essential element you must have: without it, your words will fall...

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7 surefire ways to write an opening paragraph

So, you’ve written a stunning headline, one that pulls your audience into your copy, eager to find out more. What do you do next? You’ve done the hard part, so it would be a shame to lose them now....

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How to write your own sales copy: a 5-step formula

If you’re selling your own products on the web, or promoting affiliate products, then you need to produce compelling sales copy. Ideally, you would hire a professional copywriter to do this for you....

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How to write anything: foot to the pedal, we’re taking a shortcut

Here’s the fastest way to improve your writing, or master any writing style If you want to master a particular writing style, there’s one proven technique said by many to be the fastest and possibly...

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When is a ‘business opportunity’ really just a pyramid scheme in disguise?

A copywriter is someone who writes sales copy. It’s part of marketing and advertising, part of business, and persuading people to part with their money. Like all of business, however, there are good,...

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The no.1 biggest mistake people make with their sales pages (and how it can...

There’s hype all over the internet. You’ve probably noticed that already. It’s especially bad when people have something to sell, of course, although sometimes it’s simply people clamouring for...

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